A few words about SEO

SEO what a big thing for only 3 letters! Well you already all know that it stands for Search Engine Optimisation. It is one of the most important thing to get visitors into your website! Well, If you ever want to have a website of if you work for a company that needs you to increase the website visibility. I don’t know if you remember my post from last week about HTML writing about the fact that it was a complex thing, well SEO is even more messed up because nobody knows for a fact how to influence it. For those whose it’s their first time hearing about SEO, SEO are a common word to describe the efficacy of a website on a search engine such as Google (which is the most famous obviously), Chrome, Firefox etc… In other words, where will your website be located on the research pages. Here we are talking about “Organic” SEO, because there is also “paid” SEO. The paid one is when you pay the search engine to get your website at the top of the page but it costs money and it might not be the most effective way to get visitors into the website. The organic one means that the actors and components that can influence the SEO ranking are inside the website. It’s commonly known that the main actors are backlinks, headings, keywords, loading speed, mobile friendliness etc… The list is very long but at the start it is better to focus on the main ones and do them well rather that trying them all not properly.

You can’t cheat on google, back in the days people were trying to increase their SEO by using black hat techniques which are forbidden by Google. 

Google is constantly changing and updating the algorithm to keep it secret and innovative. The two major ones are Google Panda and Google Penguin, why animals name? I don’t have a clue.

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