Personas and their behaviours ?

The behaviour of today’s consumer is thriving to digital trends. Consumer’s has more than one devices who give access to internet and we carry our phone almost 24/7. In order we mostly use mobile phones, then TV, then computers/Laptops, then tablets. We, as consumer, spend more time on our devices during evening time (Naomi Kendal’s note) which mean that it is the time in the day that we are the more susceptible of online advertising when we have more time to spend paying attention and reading ads and if interested, interact with the ad, follow the links, leads, to finally buy or subscribe or whatever is the call to action.

Our world has become a massive consumption market, consumer buy, consume, break, lose, and buy a new one straight away. Waste rate is growing very fast despite the ecological trends going on. Behaviour are proper to every individual but I presume they can be modified by the marketer regarding the vision they have on a product. Every one’s behaviour, as we all know has been, is and will be influenced by the family, our friend, our colleagues and our peers. As I said earlier, we are in a mass consumption area influenced by many factors, can buy pretty much anything anytime anywhere. Every one in every industry knows its consumers perfectly, what website they visit, what kind of product they like to buy, what are their hobbies, family member on social media, what they share on social media, how many time they spend on their website and every possible information they left over on it. 

You might already know what a personas is some kind of a CV of the consumers, by identifying their hobbies, family status, age, work, favourite apps and websites etc… It’s a good tool to understand customers depending of where they live, their characteristics, their behaviour and their journey.